Going Through The Motions
This marked the beginning of John’s Crazy Socks, their business. Mark and John did their best to find vendors. They also opened bank accounts and then went to the State of New York to apply for licenses.

Going Through The Motions
Launching A Facebook Page
Of course, they created a Facebook page and uploaded several videos of John discussing the socks. This was how they coined their “socks, socks, and more socks” catchphrase. It did not take long before they were getting ready to open the store and see if their efforts would pay off.

Launching A Facebook Page